Archives for June 2018

Clean Membranes

Clean Membranes is a water treatment equipment company that is focused on applying ultrafiltration membrane technology to address world problems of water conservation, treatment and reuse. Work consisted of logo, identity system, product labels, data sheets, postcards, ads and show banners.

PRODUCT DATA SHEETS

Hardworking data sheets contain usage, benefits, proprietary technology, diagrams and detailed specs.

POSTCARD

Direct mail postcard was developed targeting labs with reverse osmosis systems in place.

RETRACTABLE SHOW BANNERS

These retractable event banners can be used as a group or used independently depending on the event.

Ecochlor

Ecochlor makes rugged and scalable ballast water treatment systems for mid-sized to the largest bulkers and tankers in the world. Work consisted of brochure, case studies, feasibility studies, PowerPoint templates, ads and show banners.

OVERVIEW BROCHURE

Treating ballast water on ships around the world is complicated work, but this gatefold brochure with appealing photography, concise copy and engineering renderings shows just how modular, scalable and simple Ecochlor’s systems are.

CASE & FEASIBILITY STUDIES

Case and Feasibility Studies were created as individual documents to accompany the brochure. This allows for easy updating and customization for specific targets.

POWERPOINT TEMPLATES & PRESENTATIONS

Customizable and consistent PowerPoint templates and full presentations.

TRADESHOW BACKDROP

National and international trade show backdrop.

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The Union Church In Waban

The Union Church in Waban, MA is a multi-generational congregation where all are welcome and the focus is on community and relationships. Work consisted of messaging, logo, brand guidelines, identity system and website.

Special Olympics North Carolina

A bluegrass concert poster benefiting Special Olympics North Carolina.

Kids Insight

Kids Insight provides a multi-dimensional behavior assessment tool for welfare teams that measures and tracks kids’ well-being. Work consisted of brochure and data sheet package.

American Red Cross

A transit poster promoting blood donation during the critical summer months, when blood supply is at its lowest in Boston.

Spnea (Historic New England)

Historic New England, formerly The Society for the Preservation of New England Antiquities, is a national leader in collecting, preserving and using New England buildings, landscapes and artifacts. Work consisted of “collectable” property tickets that allowed visitors to apply their admission price towards an annual membership, a traveling exhibit brochure and direct mail.

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Vaultive, now a part of CyberArk, is a cloud data security company helping risk-conscious IT teams move to the cloud with confidence. Work consisted of logo, identity system, complex diagrams, PowerPoint templates, case studies, solutions overviews, white papers and website updates.

DIAGRAMS

A series of diagrams to visually explain how Vaultive works, how email is encrypted using Vaultive and key management with Vaultive.

CASE STUDIES

A series of Case Studies to showcase specific industry success stories.

SOLUTIONS OVERVIEW

A series of Solutions Overview documents to showcase how Vaultive works seamlessly and partners with existing technology.

POWERPOINT TEMPLATE

Customizable, yet brand consistent, PowerPoint templates were created for the corporate development and sales teams.

WEBSITE

After the new logo and visual brand updates, the website was updated for communication and visual consistency.

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Dexter Southfield is an independent, college-preparatory day school for boys and girls in PreK through Grade 12. The Dexter Southfield experience embodies a balance of character and competition, 100-year traditions and innovative approaches and structure and flexibility—all supported by a vibrant community. These unique combinations empower students to work hard to achieve their personal best today while aspiring to be better tomorrow.

VIEWBOOK 2024

After years of establishing messaging and branding, it was time to reevaluate and focus on the unique characteristics of the Dexter Southfield experience and the exciting, welcoming and vibrant community it offers. This was conveyed through an expanded color palette, joyful photography and unexpected combinations.

VIEWBOOK 2020

The goal of this viewbook “light” was to convey new brand messaging and quickly show a visual snapshot of daily life at Dexter Southfield.

FAIR BANNERS

These portable fair banners give a quick glance at Dexter Southfield’s stats, mantra and unique division approach.

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The Newton Food Pantry is the only independent food pantry in Newton. It has been serving the community since 1983. Today, it serves over 1,900 residents by passing out 900+ bags of grocery and personal care items every week. I am the volunteer Communications Director and a board member. Initial work consisted of messaging, logo and brand guidelines, photo shoot, identity system, attire, flyers, interior décor and wall decals, interior and exterior signage, supporter window decals, website and video. Continual work consists of an annual communications plan and schedule along with managing a team of 5+ volunteers, plus all outward communications to clients, volunteers and donors — including but not limited to: social, email blasts, quarterly newsletters, presentations, mid-year and year-end appeals, fundraising events and community referral programs.

LOGO & IDENTITY SYSTEM

A new logo and brand system for a historic organization ready to modernize and show that all are welcome.

ATTIRE

New logo and brand was applied to various volunteer attire and client giveaways including: sweatshirts, t-shirts and tanks, facemasks, lanyards, nametags and reusable grocery bags.

LAUNCH VIDEO

A video was created explaining the meaning of the new logo and Newton Food Pantry’s mission. The video was included in a launch email to all supporters and volunteers. It’s also used on social and the new website.

VOLUNTEER & DONOR OVERVIEW FLYER

An overview flyer was created for various neighborhood events or donor meetings in order to share food insecurity needs and community statistics.

WEBSITE

A full website overhaul completed the rebranding. To learn more, visit newtonfoodpantry.org

INTERIOR DECALS & ART

After the height of COVID and outside-only food distribution, the interior space (in the basement of Newton City Hall) was fully updated with a new HVAC system as well as new branding elements including: vibrant paint, wall decals, new pantry signage, new furniture and a dedicated client waiting area with ample space for distancing, a kids’ space for families and gallery art.

FUNDRAISER

This community fundraiser offered amazing food from local, award-winning chefs, as well as entertainment, a silent auction and a raffle drawing. Work consisted of event organization and planning, event decorating, email invitations and reminders, social and all event signage.

CLIENT RECIPE CARDS

In honor of National Nutrition Month every March, the Newton Food Pantry collaborates with Newton-Wellesley Hospital to provide recipes (in four languages) using ingredients found in the pantry. This partnership also provides clients an opportunity to meet with dietitians, get blood pressure checks and provide referrals to primary care physicians who are taking new patients. 

40TH ANNIVERSARY

2023 marks 40 years of serving the community of Newton. 

PRESENTATIONS

Annual Meeting presentation for volunteers and donors. Additional presentations were created for schools and colleges, community organizations and other non-profits. 

MID-YEAR & YEAR-END APPEALS

Thanks to a generous donor, a new mid-year appeal was started in 2022, and the $70,000 goal was met in four weeks using only digital outreach. Year-end appeals continue to be successful with direct mail and new digital components.

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a.Clara, Boston is a maker of fine, hand-crafted cork handbags from Portugal. Work consisted of logo, identity system, tags, brochures, catalogs and postcards.

HANDBAG TAG & BUSINESS CARD

Tags contain the a.Clara story, and are attached to all bags before hand packaging and shipping.

WHOLESALE BROCHURE

The introductory wholesale brochure features the a.Clara story, educational information about cork and a sampling of a.Clara handbags.

WHOLESALE CATALOG

This simple, all-inclusive wholesale catalog allows for easy updating and in-house printing.

RETAIL POSTCARDS

A series of retail postcards were developed for targeted boutiques.

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