Larry Groff

QMedic offers a full-service approach to Personal Emergency Response Systems (PERS). With the press of a button, on either in-home or mobile devices, members are quickly connected to a 24/7/365 call center to triage the call to local emergency services, personal care contacts or a nurse line. Work consisted of ads, flyers, infographics, presentations, clipboard and email blast content and art.

CLIPBOARD

As Care Managers returned to member homes after COVID, they brought this new clipboard so members can see what in-home and mobile devices look like before committing to the service.

AD

An ad educating Blue Plus affiliates about a new supplemental benefit of PERS units.

INFOGRAPHICS & PRESENTATION

Overview presentation for Care Managers, utilizing hard-working visual graphics.

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Visiting Angels provides compassionate home care for adults who want to remain independent in their own homes. Work for the Chelmsford and Newton, MA franchises included: pocket folder, overview brochure, client handbook, info sheets, business cards, interior and exterior signage, ads, presentations, recruitment flyers and car magnets.

CLIENT PACKET

This cohesive and hard-working kit provided all the necessary tools for managers to obtain new clients, as well as new caregivers.

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DUCKLINGS PROGRAM

Ducklings is a family loyalty program for Shaw’s. Work consisted of a welcome postcard and seasonal savings mailers packed with articles, recipes and coupons.

KIDS’ CLUB PROGRAM

An in-store kids’ program helping shoppers keep their little ones happy. Work consisted of in-store signage and brochure, as well as logo.

WELLBEING PROGRAM

Wellbeing is a lifestyle loyalty program. Work consisted of logo, brochure and direct mail pieces packed with tips, recipes and coupons.

VARIOUS COMMUNITY PROGRAM LOGOS

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FACES OF FREEDOM BOOK

Faces of Freedom is a coffee table book about everyday Americans and their not-so-everyday stories of courage, loss, victory and simply doing their job. This is a work of love by my brother, Mark Cubbedge, who photographed everyone and wrote their personal stories.

WEDDING INVITATION

My nephew and his fiancé wanted an organic, casual vibe for their outdoor wedding.

VARIOUS FUNDRAISER INVITATIONS

HIGH SCHOOL SENIOR NIGHT PLAYER BANNERS

ELEMENTARY SCHOOL YEARBOOK COVERS

70TH BIRTHDAY PRESENT

A collection of 70 things we love about the greatest mother, wife and grandmother on earth, made into art.

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Crescent Ridge Dairy is a third-generation family-owned dairy in Sharon, MA. This is how milk is suppose to be made: from cows raise without growth hormones, bottled in glass bottles and hand-delivered to your door. Work consisted of “small batch” brand positioning, brochure, door hangers, point-of-purchase sales materials and website.

CUSTOM ILLUSTRATIONS

After brand positioning work, icons were developed to visually show the extra effort that goes into creating small-batch, delicious milk.

HOME DELIVERY BROCHURE

The home delivery brochure explains why Crescent Ridge Dairy milk tastes so good, and shares all the other convenient provisions they can deliver.

DOOR HANGERS

For delivery milkmen to hang on front doors of customers’ neighbors.

WEBSITE

Managed and art directed a complete overhaul and re-branding of the dairy’s eCommerce website, long before eCommerce was the norm.

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Todd English’s Restaurants

Image ads and new restaurant promotions.

Haven Hot Chicken

Menu consultation, engineering, art direction, as well as testing recommendation, guidance and evaluation.

John Harvard’s Brew House

Small space newspaper ads, brew-of-the-month menu covers and monthly cuisine promotional banners.

Bob Kinkead’s Restaurants

Image ads for renowned chef Bob Kinkead’s flagship restaurant in Washington D.C. and his restaurant adventure with his little brother in Boston.

Turner’s Seafood

Small space newspaper ads and holiday promotions.

Union Station Brewery

Awareness ads promoting the unique history and location of Union Station Brewery.

Champps Americana

Champps is a national restaurant and sports bar chain with a neighborhood feel and made-from-scratch menu. Work consisted of brand positioning, food photography production and art direction, newspaper ads and inserts, menu engineering and design, seasonal menu inserts, drink menu, drink promotions, sports promotions, to go menu, party platter menu, and group gathering menu.

ADVERTISING

Newspaper ad and insert positioning Champps as the luxury box of sports bars, with great food to back up that claim.

MENU

Restaurant menu with the flexibility to push high-profit margin items or test items through the use of photography. Photographed items often saw a 400% increase in sales.

SEASONAL MENU INSERTS

A couple of years of seasonal menu inserts — to keep things fresh and create repeat business. The success of many seasonal items created new year-round menu items.

DRINK MENU & DRINK PROMOTIONS

A drink menu in the form of a coach’s playbook. The clipboard front also functions as a table tent displaying various successful promotions.

ON THE GO LOGO & MENU

This On The Go menu system finally unified to-go programs across 60+ restaurants.

PARTY PLATTER & GROUP GATHERING MENUS

Before Party Platter and Group Gathering menus existed, many individual restaurants were having success catering and hosting parties. This menu allowed that success to carry to all 60+ restaurants.

MARCH MADDNESS PROMOTION

This college basketball promotion, with slam-dunk champion Spud Webb, brought and kept many basketball fans throughout March.

Logan’s Roadhouse

Logan’s Roadhouse is a national restaurant chain where you can come as you are and enjoy steakhouse quality food. Work consisted of ads, posters, billboards, food photography production and art direction, menus, seasonal menu inserts, and drink promotions.

ADVERTISING

Full page and small space newspaper ads supporting the positioning for this “road side” steakhouse.

OUTDOOR

Outdoor boards directing traffic to the closest Logan’s.

DRINK PROMOTIONS

On-site drink promotion poster and peanut bucket inserts. Buckets of peanuts are on every table at Logan’s. These promotional inserts utilize what all restaurants already have, without cluttering up the table — a frequent customer complaint.

SEASONAL MENU INSERTS

Seasonal menu inserts inspired by regional travel to keep things fresh and spark return visits. Many successful seasonal menu items became year-round menu items.

SWEEPSTAKES POSTER

Country Music Association Awards sweepstakes poster.

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