Larry Groff

Clean Membranes

Clean Membranes is a water treatment equipment company that is focused on applying ultrafiltration membrane technology to address world problems of water conservation, treatment and reuse. Work consisted of logo, identity system, product labels, data sheets, postcards, ads and show banners.

PRODUCT DATA SHEETS

Hardworking data sheets contain usage, benefits, proprietary technology, diagrams and detailed specs.

POSTCARD

Direct mail postcard was developed targeting labs with reverse osmosis systems in place.

RETRACTABLE SHOW BANNERS

These retractable event banners can be used as a group or used independently depending on the event.

Ecochlor

Ecochlor makes rugged and scalable ballast water treatment systems for mid-sized to the largest bulkers and tankers in the world. Work consisted of brochure, case studies, feasibility studies, PowerPoint templates, ads and show banners.

OVERVIEW BROCHURE

Treating ballast water on ships around the world is complicated work, but this gatefold brochure with appealing photography, concise copy and engineering renderings shows just how modular, scalable and simple Ecochlor’s systems are.

CASE & FEASIBILITY STUDIES

Case and Feasibility Studies were created as individual documents to accompany the brochure. This allows for easy updating and customization for specific targets.

POWERPOINT TEMPLATES & PRESENTATIONS

Customizable and consistent PowerPoint templates and full presentations.

TRADESHOW BACKDROP

National and international trade show backdrop.

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The Union Church In Waban

The Union Church in Waban, MA is a multi-generational congregation where all are welcome and the focus is on community and relationships. Work consisted of messaging, logo, brand guidelines, identity system and website.

Special Olympics North Carolina

A bluegrass concert poster benefiting Special Olympics North Carolina.

Kids Insight

Kids Insight provides a multi-dimensional behavior assessment tool for welfare teams that measures and tracks kids’ well-being. Work consisted of brochure and data sheet package.

American Red Cross

A transit poster promoting blood donation during the critical summer months, when blood supply is at its lowest in Boston.

Spnea (Historic New England)

Historic New England, formerly The Society for the Preservation of New England Antiquities, is a national leader in collecting, preserving and using New England buildings, landscapes and artifacts. Work consisted of “collectable” property tickets that allowed visitors to apply their admission price towards an annual membership, a traveling exhibit brochure and direct mail.

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Vaultive, now a part of CyberArk, is a cloud data security company helping risk-conscious IT teams move to the cloud with confidence. Work consisted of logo, identity system, complex diagrams, PowerPoint templates, case studies, solutions overviews, white papers and website updates.

DIAGRAMS

A series of diagrams to visually explain how Vaultive works, how email is encrypted using Vaultive and key management with Vaultive.

CASE STUDIES

A series of Case Studies to showcase specific industry success stories.

SOLUTIONS OVERVIEW

A series of Solutions Overview documents to showcase how Vaultive works seamlessly and partners with existing technology.

POWERPOINT TEMPLATE

Customizable, yet brand consistent, PowerPoint templates were created for the corporate development and sales teams.

WEBSITE

After the new logo and visual brand updates, the website was updated for communication and visual consistency.

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Dexter Southfield is an independent, college-preparatory day school for boys and girls in PreK through Grade 12. The Dexter Southfield experience embodies a balance of character and competition, 100-year traditions and innovative approaches and structure and flexibility—all supported by a vibrant community. These unique combinations empower students to work hard to achieve their personal best today while aspiring to be better tomorrow.

VIEWBOOK 2024

After years of establishing messaging and branding, it was time to reevaluate and focus on the unique characteristics of the Dexter Southfield experience and the exciting, welcoming and vibrant community it offers. This was conveyed through an expanded color palette, joyful photography and unexpected combinations.

VIEWBOOK 2020

The goal of this viewbook “light” was to convey new brand messaging and quickly show a visual snapshot of daily life at Dexter Southfield.

FAIR BANNERS

These portable fair banners give a quick glance at Dexter Southfield’s stats, mantra and unique division approach.

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a.Clara, Boston is a maker of fine, hand-crafted cork handbags from Portugal. Work consisted of logo, identity system, tags, brochures, catalogs and postcards.

HANDBAG TAG & BUSINESS CARD

Tags contain the a.Clara story, and are attached to all bags before hand packaging and shipping.

WHOLESALE BROCHURE

The introductory wholesale brochure features the a.Clara story, educational information about cork and a sampling of a.Clara handbags.

WHOLESALE CATALOG

This simple, all-inclusive wholesale catalog allows for easy updating and in-house printing.

RETAIL POSTCARDS

A series of retail postcards were developed for targeted boutiques.

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Fertility Within Reach is a national non-profit that increases access to fertility treatments, benefits and preservation by educating patients, policymakers and service providers with proprietary and evidence-based data. Work consisted of logo update, brand positioning and visual standards, business cards, show banners, website editing, policymakers’ guide, state-by-state fact sheets, academic poster, copywriting and editing, grant applications, post-Dobbs state-by-state impact sheets, presentations and fertility preservation booklets.

BUSINESS CARD & BANNER

After a logo update, new business cards and a versatile retractable show banner was created, along with visual brand standards.

POLICYMAKERS’ GUIDE

A 20-page guide for those seeking fertility health benefits change, used to educate and inform legislators, insurer and employers.

STATE INFERTILITY IMACT ONE SHEETS

State-by-state data sheet for policymakers explaining the financial and health benefits of infertility coverage in their state.

WEBSITE

After 10 years, a new website was created incorporating the new visual brand standards, new site flow and content, as well new design. For a closer look, visit www.fertilitywithinreach.org.

FERTILITY PRESERVATION BOOKLETS

Booklets for female and male adolescent oncology patients and gender-affirming patients, provided to hospitals as an educational and support tool for those receiving treatment that will impact their future fertility.

CONFERENCE PRESENTATIONS

Summary of consolidated mission, goals and accomplishments to share at national fertility conferences.

ACADEMIC POSTER

Academic conference poster outlining research methodology and results.

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