Todd English’s Restaurants
Image ads and new restaurant promotions.
Haven Hot Chicken
Menu consultation, engineering, art direction, as well as testing recommendation, guidance and evaluation.
John Harvard’s Brew House
Small space newspaper ads, brew-of-the-month menu covers and monthly cuisine promotional banners.
Bob Kinkead’s Restaurants
Image ads for renowned chef Bob Kinkead’s flagship restaurant in Washington D.C. and his restaurant adventure with his little brother in Boston.
Turner’s Seafood
Small space newspaper ads and holiday promotions.
Union Station Brewery
Awareness ads promoting the unique history and location of Union Station Brewery.
Champps Americana
Champps is a national restaurant and sports bar chain with a neighborhood feel and made-from-scratch menu. Work consisted of brand positioning, food photography production and art direction, newspaper ads and inserts, menu engineering and design, seasonal menu inserts, drink menu, drink promotions, sports promotions, to go menu, party platter menu, and group gathering menu.
ADVERTISING
Newspaper ad and insert positioning Champps as the luxury box of sports bars, with great food to back up that claim.
MENU
Restaurant menu with the flexibility to push high-profit margin items or test items through the use of photography. Photographed items often saw a 400% increase in sales.
SEASONAL MENU INSERTS
A couple of years of seasonal menu inserts — to keep things fresh and create repeat business. The success of many seasonal items created new year-round menu items.
DRINK MENU & DRINK PROMOTIONS
A drink menu in the form of a coach’s playbook. The clipboard front also functions as a table tent displaying various successful promotions.
ON THE GO LOGO & MENU
This On The Go menu system finally unified to-go programs across 60+ restaurants.
PARTY PLATTER & GROUP GATHERING MENUS
Before Party Platter and Group Gathering menus existed, many individual restaurants were having success catering and hosting parties. This menu allowed that success to carry to all 60+ restaurants.
MARCH MADDNESS PROMOTION
This college basketball promotion, with slam-dunk champion Spud Webb, brought and kept many basketball fans throughout March.
Logan’s Roadhouse
Logan’s Roadhouse is a national restaurant chain where you can come as you are and enjoy steakhouse quality food. Work consisted of ads, posters, billboards, food photography production and art direction, menus, seasonal menu inserts, and drink promotions.
ADVERTISING
Full page and small space newspaper ads supporting the positioning for this “road side” steakhouse.
OUTDOOR
Outdoor boards directing traffic to the closest Logan’s.
DRINK PROMOTIONS
On-site drink promotion poster and peanut bucket inserts. Buckets of peanuts are on every table at Logan’s. These promotional inserts utilize what all restaurants already have, without cluttering up the table — a frequent customer complaint.
SEASONAL MENU INSERTS
Seasonal menu inserts inspired by regional travel to keep things fresh and spark return visits. Many successful seasonal menu items became year-round menu items.
SWEEPSTAKES POSTER
Country Music Association Awards sweepstakes poster.
