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JILL COULL creative

JILL COULL creative

JILL COULL creative

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Crescent Ridge Dairy

June 14, 2018 by Larry Groff

Crescent Ridge Dairy is a third-generation family-owned dairy in Sharon, MA. This is how milk is suppose to be made: from cows raise without growth hormones, bottled in glass bottles and hand-delivered to your door. Work consisted of “small batch” brand positioning, brochure, door hangers, point-of-purchase sales materials and website.


CUSTOM ILLUSTRATIONS

After brand positioning work, icons were developed to visually show the extra effort that goes into creating small-batch, delicious milk.

Crescent Ridge icons


HOME DELIVERY BROCHURE

The home delivery brochure explains why Crescent Ridge Dairy milk tastes so good, and shares all the other convenient provisions they can deliver.

Crecent Ridge Brochure


DOOR HANGERS

For delivery milkmen to hang on front doors of customers’ neighbors.

Crescent Ridge Door Hanger


WEBSITE

Managed and art directed a complete overhaul and re-branding of the dairy’s eCommerce website, long before eCommerce was the norm.

4-Crescent-Ridge-Wb-1 4-Crescent-Ridge-Wb-2 4-Crescent-Ridge-Wb-3 4-Crescent-Ridge-Wb-4 4-Crescent-Ridge-Wb-5 4-Crescent-Ridge-Wb-6

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Filed Under: Home Post, Portfolio

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Jill Coull  |  Brand Strategy, Creative/Art Direction, Graphic Design  |  617.312.8863   |  jill@jillcoullcreative.com