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JILL COULL creative

JILL COULL creative

JILL COULL creative

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Fertility Within Reach

June 6, 2018 by Larry Groff

Fertility Within Reach is a national non-profit that increases access to fertility treatments, benefits and preservation by educating patients, policymakers and service providers with proprietary and evidence-based data. Work consisted of logo update, brand positioning and visual standards, business cards, show banners, website editing, policymakers’ guide, state-by-state fact sheets, academic poster, copywriting and editing, grant applications, post-Dobbs state-by-state impact sheets, presentations and fertility preservation booklets.


BUSINESS CARD & BANNER

After a logo update, new business cards and a versatile retractable show banner was created, along with visual brand standards.

Fertility Within Reach Biz Card Banner


POLICYMAKERS’ GUIDE

A 20-page guide for those seeking fertility health benefits change, used to educate and inform legislators, insurer and employers.

FWR Policymakers Guide


STATE INFERTILITY IMACT ONE SHEETS

State-by-state data sheet for policymakers explaining the financial and health benefits of infertility coverage in their state.

FWR State One Sheets


WEBSITE

After 10 years, a new website was created incorporating the new visual brand standards, new site flow and content, as well new design. For a closer look, visit www.fertilitywithinreach.org.

FWR Website


FERTILITY PRESERVATION BOOKLETS

Booklets for female and male adolescent oncology patients and gender-affirming patients, provided to hospitals as an educational and support tool for those receiving treatment that will impact their future fertility.

Fertility Within Reach Preservation Booklets


CONFERENCE PRESENTATIONS

Summary of consolidated mission, goals and accomplishments to share at national fertility conferences.


ACADEMIC POSTER

Academic conference poster outlining research methodology and results.

FWR Academic Poster


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Filed Under: Home Post, Portfolio

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Jill Coull  |  Brand Strategy, Creative/Art Direction, Graphic Design  |  617.312.8863   |  jill@jillcoullcreative.com