Kettle Cuisine is a food service soup maker, crafting uncompromised soup the traditional way, using artisan techniques that honor each ingredient. Work consisted of brand positioning and brand standards, logo, identity systems, naming, soup photography production and art direction, brochures, sell sheets, pocket folders, soup packaging, tradeshow booths, advertising, banners, vehicle wraps, merchandising kits and more.
IDENTITY SYSTEM
Business cards, letterhead, envelopes and note cards were created, as well as a series of herb icons used throughout the marketing materials to add visual interest and support the position of honoring food.
OVERVIEW BROCHURE & SOUP CATALOG
This overview brochure is a hard worker. It explains how Kettle Cuisine honors food every day and acts as a full food service product guide — saving the expense of additional pieces and keeping the brand story with the product listing.
SELL SHEETS
A consistent and practical series of sell sheets were created to showcase seasonal selections, soups by category or by dietary needs, and promote new soups.
POCKET FOLDER
The overview brochure, sell sheets and many other marketing materials are housed in this die cut pocket folder which emphasizes the Kettle Cuisine ladle and showcases one of Kettle Cuisine’s best sellers.
TRADESHOW BOOTHS
National and regional tradeshow booths showcasing soup and soup ingredients.
IMAGE AD & HOLIDAY CARD
TRUCK WRAP
PRIVATE LABELS
A variety of private label soup cup labels for regional grocery stores.
RETAIL LINE OF GLUTEN FREE SOUP
Trade ad, product brochure and coupon to help retailers promote, educate and sell Kettle Cuisine’s line of all natural, gluten free soups.
MERCHANDISING KIT
This extensive merchandising kit was developed so Kettle Cuisine could provide their customers the tools to sell soup, while positioning themselves as experts in soup and soup sales. Kits pieces included: posters, countertop signage, window signage, ceiling danglers, soup variety cards, kiosks, shelf strips and danglers, sneeze guards, table tents, weekly menu calendars, server buttons and club cards.
