New England Coffee is New England’s largest specialty coffee roaster with a thriving food service component. Food service work consisted of extending and redefining the CPG positioning, coffee catalog, pocket folder, sell sheet system, presentations, tea packaging, private label naming and logo, and supplemental product architecture and sales enablement plan.
POCKET FOLDER
The pocket folder and coffee catalog set the visual stage — combining history, sourcing, roasting, quality control and customer service.
COFFEE CATALOG
This all-in-one catalog features New England Coffee’s history and continued commitment to quality, consistency and service, while also sharing their complete coffee offerings.
SELL SHEETS
A series of hardworking sell sheet templates were created for future in-house use. Templates consisted of clear category notation, imagery and icons, as well as branding and contact info. All sell sheet backs can accommodate product lists, product spec charts and associated POS imagery.
SALES TEAM PRESENTATIONS
After months of coffee industry research, sales presentations were created utilizing the new research data — positioning New England Coffee as coffee and beverage experts. Once an overview presentation was created, product-specific presentations followed.
TEA PACKAGING
Caffeinated and decaffeinated tea bag packaging for food service. Boxes ship flat and can remain flat in back-of-house, or can be converted to a self-serve display box.
“BEYOND COFFEE” LOGO
Springboarding off the success and long-term market acceptance of the New England Coffee brand, Coffee House Favorites was created to tie together a diverse group of food service products.
