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JILL COULL creative

JILL COULL creative

JILL COULL creative

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Dexter Southfield

June 8, 2018 by Larry Groff

Dexter Southfield is an independent, college-preparatory day school for boys and girls in PreK through Grade 12. The Dexter Southfield experience embodies a balance of character and competition, 100-year traditions and innovative approaches and structure and flexibility—all supported by a vibrant community. These unique combinations empower students to work hard to achieve their personal best today while aspiring to be better tomorrow.


VIEWBOOK 2024

After years of establishing messaging and branding, it was time to reevaluate and focus on the unique characteristics of the Dexter Southfield experience and the exciting, welcoming and vibrant community it offers. This was conveyed through an expanded color palette, joyful photography and unexpected combinations.


VIEWBOOK 2020

The goal of this viewbook “light” was to convey new brand messaging and quickly show a visual snapshot of daily life at Dexter Southfield.


FAIR BANNERS

These portable fair banners give a quick glance at Dexter Southfield’s stats, mantra and unique division approach.


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Filed Under: Home Post, Portfolio

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Jill Coull  |  Brand Strategy, Creative/Art Direction, Graphic Design  |  617.312.8863   |  jill@jillcoullcreative.com